Local » Events » Elmer’s Big Heart of Kent Parade

Elmer’s Big Heart of Kent Parade

The trail runs until Sunday 22 August and the uniquely decorated Elmers will deliver a ton of fun and laughter this summer and attract local residents and visitors from far and wide to discover, and re-discover the town, making art accessible to all.  Each Elmer is sponsored by a local business or organisation, making the trail deeply rooted in the local community

Visitors and residents can explore the town centre, parks and river path while following the Parade to discover all 51 bold and eye-catching large Elmers. The Parade also includes Elmer’s Learning Herd which is made up of 30 small Elmer sculptures, each designed and painted by local schools and youth organisations from Maidstone and the surrounding areas; plus, one special Elmer that has been designed especially for Heart of Kent Hospice to coincide with a book published by their Hospice Social Worker, written specifically for children dealing with the loss of a loved one.

At the end of the summer each of the large Elmer’s will be auctioned to raise funds for Heart of Kent Hospice, enabling them to continue to provide outstanding Hospice care and support to local families.


Jul 03 2021 - Aug 22 2021


All of the day


Maidstone Tourist Information Centre
Maidstone Museum, St Faith's Street, Maidstone