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Maidstone ODEON gets Luxe-ury Upgrade

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Following six months of closure, ODEON cinema at Lockmeadow Maidstone reopen with Kent’s first ODEON Luxe experience.

Featuring luxury at every point, from the shiny new Oscar’s Bar in the foyer through to the new handmade recliner chairs in every screen, the makeover will also include state-of-the-art cinema technology, making for the ultimate viewing experience.  

Locals are sure to be impressed by the new-look cinema, which will house an immersive ODEON iSense screen. Measuring 15 metres in width and taller than a double decker bus, iSense boasts ODEON’s clearest sounds and brightest picture, culminating in the best big screen experience.

In-screen lighting technology minimises distractions to provide a truly undisturbed cinematic immersion. Meanwhile, all screens at ODEON Luxe Maidstone will project spectacular sound from over 130 speakers using Dolby 7.1 Surround and new multi-channel amplifiers.

ODEON Luxe Maidstone General Manager, Ania Karnas said: 

“We are delighted to upgrade ODEON Maidstone to a Luxe cinema, bringing the premium experience to Maidstone film fans as they return to the big screen. We are looking forward to welcoming the local community through our doors, and have introduced comprehensive new measures to deliver a safer cinema experience for all.”

Cinema-goers will be able to enjoy the full Luxe experience in a safer environment as the new ODEON safer cinema experience has been carefully designed to meet government guidelines and to give ODEON guests and colleagues confidence and reassurance.

MBC secured the head lease of the Lockmeadow complex in November 2019 to allow the Council to actively manage the centre in a bid to make it a key destination for leisure activities in the town centre and to support one of its strategic priorities to make Maidstone a Thriving Place. 

Cllr Paul Harper Chair of the Maidstone Borough Council Economic Regeneration and Leisure Committee said:

“The Council is delighted to see the ODEON cinema reopen as the Luxe brand.  Now the Council owns Lockmeadow, we are looking to help revamp it and to use it as a facility to help regenerate the entertainment, cultural, leisure and hospitality sectors…”

To ensure guests can enjoy the ODEON safer cinema experience in the most controlled environment, ODEON has worked with the UK Cinema Association and UK Government to introduce enhanced health and safety measures to each site. These safety measures include:

  • Safer Buying: Contactless experience, including booking online and contactless ticket checks in cinema and contactless till and kiosk payments for purchasing food and drinks 
  • A Safer Space: Limited seats on sale for each show and guaranteed unoccupied seats between guests to meet social distancing requirements, whilst enabling family groups and social bubbles to sit together
  • Staggered show start times to reduce queues, with safe queuing measures in place such as floor markings and cinema host support – Newly serviced air conditioning that ensures fresh air is delivered into all screens – Enhanced cleaning by well-trained teams

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